Apple's Vision Pro blends Mac and TV

Apple's Vision Pro headset, priced at $3,500, could revolutionize television viewing and computer usage at home and work, potentially replacing traditional TVs and Macs.

Publication: 03.02.2024 - 17:06
Apple's Vision Pro blends Mac and TV
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Launching in U.S. stores, this device offers a three-dimensional digital experience merged with the real world, setting it apart in a market filled with cheaper alternatives from Meta Platforms, HTC, and others primarily focused on gaming.

Despite its high cost, the Vision Pro's custom chips and advanced displays position it as a formidable competitor to conventional screens. Walt Disney has been a quiet yet significant collaborator with Apple, developing an app for the Vision Pro that introduces a novel storytelling canvas, as highlighted by Disney Entertainment's CTO, Aaron LaBerge.

The Disney+ app immerses viewers in unique environments, allowing them to watch films like "Star Wars: The Force Awakens" from a landspeeder on Tatooine or "Avengers: Endgame" inside Avengers Tower, with 42 Disney films available in 3D. This innovative approach has attracted filmmakers eager to explore new storytelling methods, offering experiences ranging from interactive series to live sports and theme park adventures.

While it's uncertain if this aligns with Steve Jobs' vision of redefining television, analysts like Ben Bajarin of Creative Strategies believe the Vision Pro lives up to Jobs' ambition of cracking the next-generation TV challenge, offering a platform for productivity, social interaction, and more.

Despite the headset's steep price and modest initial production expectations, its appeal to businesses is strong, reminiscent of the original Mac's impact. Jay Wright, CEO of Campfire, sees the Vision Pro as a groundbreaking computing platform, marking a significant evolution from the Mac rather than just an extension of the iPhone's legacy.

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